UPDATE: In August 2010, after a period of study and ongoing assessment, Roger Lear was certified as a Social Media Campaign Specialist.

Roger says, “I’m delighted to have been granted this certification by Maria Gudelis, one of the leading Social Media practitioners in the US & Canada. Maria maintains stringent standards as to who she allows to display her certification, so I’m very proud to have it here on the Italic Marketing web site !”

At Italic Marketing, our aim is to help businesses harness the immense power of Internet Marketing to boost their business.

And we don’t just mean those “doing business on the internet”, but ordinary nuts-and-bolts, bricks-and-mortar businesses like those on your local High Street.

The founder, Roger Lear, brings more than 30 years of IT experience to Italic Marketing. Back then, the “Personal Computer” had not even been invented. Nobody knew what a “PC” was ! Information Technology was mainly about men in white coats feeding punched cards in to vast machines in huge air-conditioned rooms.

Now, most of us have cell phones whose computing power rivals or even exceeds those monsters. What’s more, the internet and world-wide-web have become so interwoven in to our lives that they are taken for granted in the same way as electricity and clean water.

Roger says,

“Most businesses these days have a web ‘presence’ of some kind, even if it’s only a simple email account.

“But the growth of web technology has given us incredible tools that business can use to build relationships with their prospects and customers. These techniques can be very cost effective in comparison to traditional methods of marketing.”

“I appreciate that many business owners are too busy dealing with the day-to-day running of their businesses to keep abreast of these developments and how they can best be taken advantage of.

“I see the role of Italic Marketing as being somewhere that business people can turn to for advice and expertise to allow them to take advantage of the amazing power that 21st century internet marketing techniques can bring.“

You can follow Roger on these social media networks:

Facebook: facebook.com/italicmarketing

Twitter:    twitter.com/italicmarketing

Google+:  gplus.to/italicmarketing

LinkedIn:  linkedin.com/company/italic-marketing

For some more personal thoughts, not only about internet marketing, but about technology, his home city of Bristol and what Douglas Adams once called “Life, The Universe … Everything !” take a look at Roger’s Facebook Page.

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