Email marketing ? Really ? Yes !
Even in these days of social media networks like Facebook and Twitter, we believe that there is still huge mileage to be had from permission-based email marketing campaigns.
Email marketing is excellent for …
- Establishing relationships with both customers and prospects alike
- Keeping that relationship alive with exclusive offers to your loyal customer base
- Seasonal updates, special offers, discounts and vouchers
- Newsletters
Regular contact with your customers fosters the kind of longer term relationships which lead the best kind of business there is: repeat business ! Are you missing out on repeat business by not speaking regularly to your existing client base ?
Your Automated Customer Acquisition & Retention System
Here are 5 things you may not have realised that you can do with the kind of email facilities we can offer.
- Automatically collect email addresses from your web site or social media page – we do exactly that on each page of the Italic Marketing web site and on our Facebook page, where we offer an exclusive report, obtainable only from there.
- Automatically schedule follow up messages to be sent to new prospects. Research has proved that “one touch” is rarely enough in practically any type of marketing.
- Customise your messages by adding the personal touch ! So rather than send your prospect a message that says “Dear Friend,” you can automatically make it say “Dear Henry,” or “Dear Henrietta,” … speak directly to your customer !
- Segment your email list – if you have two or more types of clients, this can be very useful. If you sell widgets and wotsits, but widget buyers are just not interested in wotsits, you can send widget-specific broadcasts or newsletters to the widget buyers alone, so as not to antagonise those wotsit fans. (And vice versa !)
- Send a Happy Birthday message to customers on their birthday ! If you include a special birthday discount voucher, what do you think that will do for the way that they think about your business ?
These ideas and features are just some of the ideas that are possible with an automated customer acquisition and retention system.
Italic Marketing can advise you on how to use email marketing in your business. To find out more, call us on 0117 911 4187, or contact us here.
Sources:
Email graphic: iker at sxc.hu
